The challenge was to create a design for a new product line that would compete in a local market. By leveraging the characteristics of a clear label we were able to create a visually dynamic design that would promote customer engagement. Depending on the angle the consumer is viewing the bottle, the visual effects change.
![](https://cdn.myportfolio.com/19c7bfdb13e5441f8efef0ea9f22ff91/ea0f066f-b8d0-40f5-868b-8281ebd10085_rw_1920.jpg?h=3c92cb0972a4c7620a6b6fbb3f7fc750)
![](https://cdn.myportfolio.com/19c7bfdb13e5441f8efef0ea9f22ff91/20d2602c-328c-4360-b55f-99302e893dc8_rw_1920.jpg?h=c278dc246dca8d8fadfae2a40bcbb3ca)
![](https://cdn.myportfolio.com/19c7bfdb13e5441f8efef0ea9f22ff91/df2cf651-6930-4a39-af01-148dd6e766f0_rw_1920.jpg?h=174ae998faaa147f3cd7f7daf79c42cc)